Saturday, January 27, 2024, the Première Muses collection is about to be photographed. It is even our first photo shoot at Rue de Lilas. Between excitement, stress and joy, Juliette takes a last look at the day's schedule. Her closest friends are present as well as her mother, her sister, her aunt and a friend of her mother. These women completely represent the spirit of her collection: lingerie for all. She then hears the click of Sally TM's camera, the photographer chosen especially for the occasion. She can no longer turn back: the lingerie photo shoot begins.
But how did Rue des Lilas get to this point?
The choice to have your entourage pose: an obvious one
A little flashback is necessary. Since the creation of Rue des Lilas, Juliette's commitment has been clear. She wants to create underwear that meets her needs and those of her friends. Her lingerie must celebrate the diversity of bodies , femininity and the strong bond uniting women. So, it is unimaginable for her to design a photo shoot without her tribe.
The principle of the shoot is therefore simple: put each person's complexes aside and have fun. She wants to enhance her lingerie thanks to the bodies of her friends.
To succeed in getting beautiful photos, in addition to her friends, Juliette chooses to call on the two other women in her life: her mother Catherine and her sister Lila. And yes, you guessed it. Lilas holds a special place within the brand. But that's for another story. For Juliette, this day is much more than a simple photo shoot: it is the expression of a personal story , a feminist commitment and her journey as an entrepreneur.
The keen eye of women artists
The photo models found, Juliette also chose to surround herself with women for this first photo shoot. To capture this unique day, Sally TM , professional photographer and Lucie Robert , videographer, are Juliette's eyes. Through their exchanges, these two women understand the importance of making people feel emotions through their photos. Hand in hand, they ensure that each photo reflects the natural sensuality and self-confidence that Rue des Lilas wishes to instill in its clients.
The complicity between all these women present is translated by images revealing the subtle beauty and freedom of movement that Premières Muses offers to those who wear it.
A day full of emotion
Juliette is looking for the perfect place to host this moment. The specific atmosphere of Premières Muses must be felt: lightness, the cheeky and comfortable side , feeling beautiful in your lingerie, a touch of madness and sexy . Everything that makes Rue des Lilas what it is. Juliette sets her sights on a Parisian apartment, an ideal setting for shots in natural light.
On D-Day, the atmosphere of the photo shoot is light and playful. The final preparations are arranged. Each woman plays along and puts on her lingerie set. Without much surprise, Lila and Catherine each wear the set dedicated to them. Juliette, for her part, poses with each set, including the Alice - a reference to her best friend, also present for this big occasion.
The day is intense, punctuated by moments of laughter and complicity . Between shots, Juliette makes sure that everyone feels comfortable, surrounded by softness and femininity. Natural materials, such as recycled tulle, provide suppleness and a pleasant sensation on the skin, making the experience even more enjoyable. Through this photo shoot, Juliette wants to demonstrate that lingerie can be sensual, comfortable, and environmentally friendly, without compromising on aesthetics.
The photo session is placed under the sign of spontaneity - even if Juliette coordinates the smallest details. She pampers each of her friends to put them at ease. Between the choice of outfits and the good mood of the models of the day, the recipe is perfect to create a unique and intimate moment . In addition, the sun is there. The light penetrating into the apartment accentuates the transparency and the details of the lingerie. Each woman then lends herself to the game of portrait photos and group photos. It is their moment to live this experience 100% while also showing their support for Juliette. Thus, each one takes turns posing in front of the lens. Her friends have fun during this photo session. While understanding the importance of getting the brand's message across: lingerie for all women. The final result brings out the whole experience of this first time and of the collection.
To support the guiding principle of this first collection, Juliette poses by highlighting her scar . She proves to herself and to others that no matter our stories, it is possible to feel beautiful. The proof is in the end, the final photos speak for themselves.
When the day is over, the memories remain
As the day draws to a close, Juliette is overcome by a feeling of pride , but also by a well-deserved fatigue. She has managed to immortalize her first collection. However, when evening comes, she finds it impossible to fall asleep.
Closing her eyes, she can still hear the voices of her friends echoing: "Juliette, what should I wear?", "Juliette, where is the size 38 bra?", "Juliette, is it okay if I pose like this?", "And now Ju, what do I do?". A whirlwind of questions that never stops, but that makes her smile. This anecdote testifies to the energy and sisterhood that marked this day. This moment when each woman was able to feel beautiful and sensual in her Rue des Lilas lingerie.
Conclusion
The "Premières Muses" shoot is much more than a simple photoshoot; it is a celebration of femininity , sisterhood , and the ethical commitment of Rue des Lilas. Each piece of the collection, from the organic cotton panties to the recycled tulle bra, reflects the refined aesthetic and natural simplicity that Juliette wishes to offer to all women.
With this first photo shoot, Rue des Lilas proves that lingerie can be pretty, sexy, comfortable, and eco-responsible.
To discover this unique collection, admire the prints and let yourself be seduced by the elegance and subtlety of " Premières Muses ".