The story of the creation of the Rue des Lilas brand

Three years ago, Juliette's life took an unexpected turn. She discovered that she had a tumor linked to her contraceptive pill. This medical shock marked the beginning of a journey, leading her to the creation of the Rue des Lilas brand. Between obstacles, resilience and determination, discover how Rue des Lilas was born from a strong personal story.

The Diagnosis Changes Everything

In 2021, Juliette, aged 24, decides to make an appointment with her gynecologist . After seven years of continuously taking her pill, she wants to change it. During her consultation, her doctor prescribes a routine blood test. Nothing abnormal, so far. But a worrying anomaly is revealed: her liver enzymes are too high. An emergency MRI follows and the diagnosis is made. Juliette has a liver tumor measuring more than 10 centimeters. Surgery is inevitable .

The operation and convalescence, a journey strewn with pitfalls

When she wakes up, she discovers the marks left on her body: 5 small scars and a larger one, just above her pubis. They are indelible. They constantly remind her of the ordeal she has been through.

For several months, Juliette has to relearn everyday gestures : walking, sitting, regaining control of her body. The return to normal life is therefore long and difficult. In addition, she can no longer stand her underwear, which is much too irritating. She spends the weeks following her operation wearing her boyfriend's underwear in search of a little comfort.

These months of rehabilitation made her aware of her situation, but also that of many women. She then decided to talk about it with her friends. Very quickly, a consensus was created: far too many women share the feeling of discomfort in their lingerie . However, they all want to combine the comfort and sexiness of panties or a bra .

The idea of ​​creating her own lingerie brand was thus planted.

A new direction

 

Although the idea is planted in Juliette's head, she remains hesitant. She continues to work, while slowly developing her brand at the same time. Then, 2024 arrives: Covid accompanied by its sidekick the lockdown. Juliette finds herself unemployed. A sign of destiny? Perhaps. In any case, she decides to devote herself 100% to creating the brand .

She filed a first brand name, which was rejected. Here again, fate played a trick on her. But the stars aligned. It was during a brainstorming session surrounded by her friends and family that the name was found. It would be Rue des Lilas . It was a tribute to her little sister Lila. They were very close. This name had a strong symbolism in the message that Juliette wanted to convey through her brand.

Rue des Lilas, a brand committed to all women

Today, Rue des Lilas is much more than a lingerie brand. It is the culmination of an intense personal journey, marked by resilience and the desire to transform a challenge into strength . Each piece of lingerie is designed to be both beautiful and comfortable.

Scars, far from holding Juliette back, become a source of inspiration. During her first shoot for the "Premières Muses" collection, she poses with her friends, her mother and her sister, proudly displaying her scars. These marks from her past are no longer stigmata, but symbols of resilience and femininity.

Juliette created Rue des Lilas for all women, regardless of their stories and bodies. The brand carries a message of kindness and sisterhood , with the ambition of offering lingerie that takes care of both the figure and the planet.

Conclusion

The story of Juliette and the creation of the Rue des Lilas brand reminds us of the importance of listening to our bodies and taking care of ourselves, both inside and out. Her brand was born from a personal experience, but it carries a message of prevention and awareness of women's health.

Rue des Lilas is much more than just a collection of underwear. It is an invitation to reclaim your femininity with gentleness and elegance, while protecting the environment.

Juliette ultimately shows us that a trial can become a source of inspiration and strength, and that it is possible to transform difficulties into something beautiful and lasting.