“Creating a lingerie brand in 2024 necessarily implies that it is respectful of the environment, that goes without saying, and I really want that to be at the heart of my project.”
JULIETTE, FOUNDER OF RUE DES LILAS
The history of the brand
At Rue des Lilas, we believe in the beauty of every woman, and every man, whatever their body shape , their unique characteristics , their needs or their desires .
Rue des Lilas offers comfortable lingerie that embodies our values of commitment and respect for the planet . Made in Portugal , each piece is the result of ethical manufacturing, using certified , recycled and natural materials. Because we believe in environmentally friendly fashion, without compromising on price , aesthetics , or comfort .
We also believe that lingerie should not be a luxury, but a right for everyone. This is why we strive to make our products accessible without sacrificing their quality.
