Our models
Rue des Lilas in ELLE France! 📰
The Founder's Story - Juliette
When she was faced with health problems 4 years ago, and an operation left her with a large scar above her pubis - a caesarean type - Juliette questioned her entire relationship with lingerie: need for extreme comfort for this scar and healthy materials for her body: so the idea came to her like that.
The desire to bring women (and now men) together around their singularity , their morphology which makes them unique, to make them celebrate their body and boost their self- confidence thanks to lingerie is a real motivation for the feminist that she is.
Lilac Street
Hearts to take
With its new collection, Cœurs à prendre , Rue des Lilas celebrates all the bonds that unite us: the love that makes the heart beat, the friendship that warms the soul, the family that carries us, and those moments of complicity that are part of our lives. Choosing or offering lingerie is above all a precious attention, for yourself or for those you love.
Rue des Lilas opens a new chapter by welcoming men into its universe. Through Coeurs à prendre we reaffirm that love and seduction have no gender or limits, lingerie becomes a subtle and modern playground, where feminine and masculine pieces respond to and complement each other. All designed to offer uncompromising comfort, for everyone.
Hearts to Take is an ode to the freedom to be yourself and to the beauty of the bonds that bring us together.
Our Collections
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Comfortable lingerie
Ultra-soft materials and adjustable models that adapt to your shape. ❤︎
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An eco-responsible approach
We are careful to limit our impact
on the planet. ❤︎
Learn more -
A transparent brand
We share with you the behind the scenes
of the brand. ❤︎
Your TESTIMONIALS
StellaI often yo-yo with my weight, so the fact that the straps and thong are adjustable is super practical!
EloiseI love the transparency of the Alice set, the little openwork details are so pretty!
LolaThe Lila set is so comfy! Perfect for cozy days
ChloeI feel like I'm not wearing anything! The tulle is super nice
JeanneI was pleasantly surprised by the support of the Catherine bra, even though I'm a D, I'm not used to non-wired normally... which goes to show!
MathildeI love my Lila bra, the pink is super pretty, it's a change!