Privacy Policy
This Privacy Policy is an integral part of the general terms and conditions of sale (" GTC" ) of JIMS, a simplified joint stock company, whose registered office is at 74 rue Ducau, 33000, Bordeaux, registered in the Bordeaux Trade and Companies Register under number 952 056 190 (hereinafter referred to as " STREET OF LILAC »), accessible at the address www.rue-des-lilas.fr . As such, terms with a capital letter have the same definition as that given to them in the T&Cs.
1. Definition
- Cookie(s) means a "tracker" or small computer file placed and read when consulting a website, an application or even the use of software, regardless of the type of terminal used, such as a computer or a smartphone, tablet, etc., which helps to provide services to the User. Cookies are used in particular to collect information useful for the User's connection or to carry out audience measurement statistics.
- Usage Data means information collected automatically from the Website that can include: the IP addresses or domain names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the time of the connection, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Website) and the details about the path followed within the Website - with special reference to the sequence of pages visited, and other parameters about the operating system and/or the User's IT environment.
- Personal Data (or Data) means any information relating to a natural or legal person, institution or association which is, or can be, identified, even indirectly, by reference to any other information, including a personal identification number.
- Data Subject means the natural or legal person to whom the Personal Data refers.
- Data Controller (or Owner): means the natural or legal person, public administration or any other entity, association or organization authorized, even jointly with the Data Controller, to make decisions regarding the purposes and methods of processing Personal Data and the means used, including the security measures concerning the operation and use of the Website. Unless otherwise specified, the Data Controller is the owner of the Website. In this case, the Data Controller (or Owner) means RUE DES LILAS.
- User(s) means the person using the Website, who must coincide with or be authorized by the Data Subject, to whom the Personal Data refers.
- Processing (or Process ): means any operation or set of operations which is performed on data or sets of Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
2. Nature of the personal data processed
The use for any purpose of the Website and/or any placing of an Order may result in the collection and Processing of Personal Data, carried out in compliance with the regulations in force and in particular Law No. 78-17 of 6 January 1978, as amended, relating to information technology, files and freedoms and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (hereinafter the " GDPR ").
The Personal Data Processed by RUE DES LILAS in the context of the use of the Website are strictly confidential.
The Personal Data that may be collected by RUE DES LILAS are as follows:
-
Civil identity data and contact details :
- Civility;
- Name and first name(s);
- Date of birth ;
- Email address;
- Phone number
- Postal address for delivery and billing.
-
Customer Account Creation Data:
- Unique user identifier.
- Data communicated by the User to RUE DES LILAS within the framework of exchanges relating to customer relations and after-sales service.
-
Payment Data
- Bank details;
- Type of payment used;
- Payment reference.
- Usage Data.
3. Purposes of data collection and legal bases
RUE DES LILAS ensures that it has one or more of the following legal bases to collect Personal Data:
- the performance of a contract (eg: processing of Orders, delivery of Products), or;
- the performance of a legal obligation (e.g. retention of invoices), or;
- when it is in the legitimate interest of RUE DES LILAS, or;
- when the Data Subject has given consent to the collection of the Data.
For better information, all the purposes and legal bases on which the processing of Data Subjects' Data is based are set out in the table below:
Data concerned
Purpose(s)
Legal basis(s)
Civil identity data and contact details
- Creation and operation of the Customer Account;
- Product Personalization;
- Management and processing of the Order (delivery in particular);
- Customer relationship management;
- Creation of accounting documents and supporting documents (invoices);
- Communication of information and/or commercial offers, if the Data Subject has given his or her express and prior consent.
- Subscription to the “ Newsletter ” if the Data Subject has given his or her express and prior consent.
Article 6.1. a) of the GDPR
The Data Subject has consented to the processing of his/her Data for one or more specific purposes.
Article 6 1. b) of the GDPR
The processing is necessary for the performance of a contract to which the Data Subject is party or in order to take steps at the request of the Data Subject prior to entering into a contract.
Article 6.1 c) of the GDPR
The processing is necessary for compliance with an obligation to which the Data Controller is subject (in particular article L. 123-22 of the French Commercial Code, article L34-1 of the French Postal and Electronic Communications Code).
Customer Account Creation Data
- Creation and operation of the Customer Account.
Article 6.1. a) of the GDPR
The Data Subject has consented to the processing of his/her Data for one or more specific purposes.
Article 6 1. b) of the GDPR
The processing is necessary for the performance of a contract to which the Data Subject is party or in order to take steps at the request of the Data Subject prior to entering into a contract.
Data communicated by the User to RUE DES LILAS within the framework of exchanges relating to customer relations and after-sales service
- Customer relationship management.
Article 6.1. a) of the GDPR
The Data Subject has consented to the processing of his/her Data for one or more specific purposes.
Article 6 1. b) of the GDPR
The processing is necessary for the performance of a contract to which the Data Subject is party or in order to take steps at the request of the Data Subject prior to entering into a contract.
Payment Data
- Management and processing of payment of the Order (placing the Order, direct debits, possible reimbursement of the User).
Article 6 1. b) of the GDPR
The processing is necessary for the performance of a contract to which the Data Subject is party or in order to take steps at the request of the Data Subject prior to entering into a contract.
Usage Data
- Production of audience statistics and usage of online services (navigation);
- Improvement and customization of the Website.
Article 6.1. a) of the GDPR
The Data Subject has consented to the processing of his/her Data for one or more specific purposes.
Article 6.1.f) of the GDPR
The processing is necessary for the purposes of the legitimate interests pursued by RUE DES LILAS for the purposes of improving knowledge of its Users, the Website and the Products.
For all categories of Data referred to above
- Constitution of evidence in the event of a possible dispute;
- Fight against fraud;
- For the purposes of criminal procedure, prevention of threats to public safety and national security.
Article 6.1 c) of the GDPR
The processing is necessary for compliance with an obligation to which the Data Controller is subject.
Article 6.1.f) of the GDPR
The processing is necessary for the purposes of the legitimate interests pursued by RUE DES LILAS for the purposes of improving knowledge of its Users, the Website and the Products.
4. Rights of data subjects
4.1. Information
In accordance with the GDPR, the Person Concerned by the processing of their Data has the right to exercise the following rights with RUE DES LILAS:
- the right to access, rectify and/or delete their Data;
- the right to object to the processing of his/her Data, to request the limitation of the processing of the Data;
- the right to request the portability of their Data;
- the right to withdraw or modify his/her consent to the collection and processing of his/her Data;
RUE DES LILAS undertakes to notify any Data breach likely to generate a high risk for the rights and freedoms of the Data Subjects and to the competent supervisory authority (CNIL in France).
- Exercise
The rights referred to in Article 4.1 above may be exercised by the Data Subjects by writing to RUE DES LILAS and providing proof of their identity:
- By post to the following address: 8 rue Sainte-Isaure, 75018, Paris.
- By email to the following email address: hello@rue-des-lilas.fr
In the event of no response within one month following the request (the period may be extended to three months for a complex request) or in the event of an unsatisfactory response, the Person Concerned by the Processing of their Data has the option of contacting the CNIL ( www.cnil.fr ).
5. Duration of storage of personal data
In accordance with the provisions of the regulations in force, the Data processed are kept for limited periods necessary to fulfill the purposes for which they were collected, and, in general, for the entire period necessary to:
- management of Order processing (placing an Order, delivery, after-sales service);
- to the operation of the Customer Account on the Website;
- the communication of information and/or commercial offers from RUE DES LILAS, if the Client has given his express and prior consent;
- the fulfillment of legal retention obligations incumbent on RUE DES LILAS;
- the production of statistics which will be used by RUE DES LILAS, in particular for the improvement of its Website.
In any event, the retention period of Personal Data will not exceed 3 (three) years in active database followed by 2 (two) years in intermediate archiving in a pseudonymized and/or anonymized form, except for exceptions linked to the legal, accounting and tax obligations incumbent on RUE DES LILAS.
Indeed, in order to resolve conflicts, prevent fraud, abuse, apply the General Terms and Conditions and/or comply with legal obligations, RUE DES LILAS reserves the right, in compliance with legal and regulatory requirements, to retain some of the Data processed for a limited period, even if they are no longer necessary for the provision of the Products or for accessibility to the Customer Account (for example, the Billing Data is retained for 10 (ten) years in intermediate archiving in application of article L123-22 of the French Commercial Code).
6. Recipients of data
The Personal Data that the User provides on the Website and/or when placing an Order may be intended for:
- to RUE DES LILAS and more particularly to personnel authorized by reason of their mission (sales department, customer service, legal department, etc.);
- to RUE DES LILAS subcontractors and service providers authorized for the execution of the Order (transport of products, payments, etc.), it being specified that the contract signed between these subcontractors/service providers and RUE DES LILAS mentions the Data protection obligations entrusted to them.
The Data may also be made available to the competent public authorities when required by law or upon requisition.
The User may request the updated list of RUE DES LILAS subcontractors and service providers at any time from RUE DES LILAS.
7. Transmission of personal data to third parties
The Data may be transmitted to external service providers or partners of RUE DES LILAS, who process this Data either ( i ) as Data Controller (in particular banks) or ( ii ) as subcontractors (in particular hosts, payment providers, carriers, communications agencies, etc.).
The Data may be transferred and processed outside the European Union, in particular in the event of exploitation of the Data on social networks.
In this case, and prior to any transfer, RUE DES LILAS ensures the security of the transfer of this Data. In the event that the legislation of the country concerned by the transfer of the Data has not been recognized as providing an adequate level of protection of the Data, RUE DES LILAS undertakes to ensure that the necessary measures are put in place in accordance with the GDPR (cross-border flow agreements in accordance with the standard contractual clauses issued by the European Commission).
8. Method and security of processing personal data
RUE DES LILAS processes the Data of the Data Subjects in an appropriate manner and takes all necessary security measures to prevent unauthorized access, disclosure, modification or unauthorized destruction of the Data. Thus, the processing of the Data is carried out using computers or IT tools and following procedures and organizational modes strictly related to the purposes of the indicated processing.
The User is informed that the Data relating to his bank details are processed securely on behalf of RUE DES LILAS by its payment service provider SHOPIFY PAYMENTS, certified according to the PCI-DSS standard, a recognized international security standard.
9. Data collected by Shopify
RUE DES LILAS uses the services provided by the company Shopify Inc. (hereinafter " SHOPIFY ") to host the Website. When using the Website, and in particular when placing an Order, certain Data may be collected and used by SHOPIFY. However, it is specified that this Data is collected and Processed by SHOPIFY on behalf of RUE DES LILAS.
SHOPIFY is committed to ensuring compliance with the requirements and regulations applicable to the collection and Processing of Personal Data. The rules relating to the Processing of your Data by SHOPIFY can be consulted via the following link: https://www.shopify.com/fr/legal/privacy/customers .
For any questions regarding the collection and Processing of your Data by SHOPIFY, you can contact SHOPIFY by email at the address privacy@shopify.com , or by post to the following contact details:
Shopify International Limited
Attn: Data Protection Officer c/o Intertrust Ireland
2nd Floor 1-2 Victoria Buildings
Haddington Road
Dublin 4, D04 XN32 IRELAND
10. General information
10.1 Legal action
The User's Personal Data may be used for legal purposes by the Data Controller, in Court or at any stage leading to possible legal action arising from improper use of the Website or related services.
The User is aware that public authorities may require the Data Controller to disclose Personal Data.
10.2 System Log and Maintenance
For operation and maintenance purposes, the Website and any third-party services may collect files that record interaction with said Website (System logs) or use for this purpose any Personal Data (such as the IP Address).
10.4 Information not included in this privacy policy
Further information regarding the collection or processing of Personal Data may be requested from RUE DES LILAS at any time.
10.5 Modification of the privacy policy
RUE DES LILAS reserves the right to modify the Privacy Policy at any time. It is recommended to consult this page often, referring to the date of the last modification indicated at the bottom of this page. If a User objects to any modification made to this Privacy Policy, the User must stop using the Website or placing any Order and may request the Data Controller to delete his/her Personal Data.
Unless otherwise stated, the then Privacy Policy applies to all Personal Data that the Data Controller holds about Users.
11. Cookies
RUE DES LILAS uses Cookies to enable optimal navigation and provide the User with services adapted to their requests (e.g.: saving the shopping cart, saving login data, etc.). RUE DES LILAS also uses Cookies to measure the audience of its Website, improve its performance and offer the User targeted content according to their preferences.
In addition, certain partners (social networks) or subcontractors (payment service providers) may directly place Cookies, the management of which is subject to their own confidentiality policy.
The User will be expressly requested to consent to the placement of Cookies upon their first connection to the Website. They will then be free to object to or accept the placement of all or part of the Cookies.
If the User accepts Cookies in his browser and on the Cookie management tool, RUE DES LILAS and its partners and subcontractors may process the browsing information mentioned above.
The User is informed that in the event of opposition to the deposit of Cookies or subsequent deletion of Cookies, the user experience may be degraded. Indeed, if the User refuses the use or deactivates Cookies, he may no longer be able to access certain features of the Website (e.g. the user name and password may no longer be saved, current shopping carts may no longer be saved, etc.).
The User may express and modify his/her preferences regarding Cookies at any time, and in particular his/her refusal through ( i ) the Cookie management tool made available to him/her by RUE DES LILAS by clicking at the bottom left of his/her screen, “ I choose ” tab or ( ii ) via his/her browser settings at the following URL addresses:
- For FirefoxTM:
http://support.mozilla.org/fr/kb/Activer%20et%20d%C3%A9sactiver%20les%20cookies
- For OperaTM: http://help.opera.com/Windows/10.20/fr/cookies.html
- Microsoft Edge:
- Mozilla Firefox:
- Brave:
https://support.brave.com/hc/en-us/articles/360050634931-How-Do-I-Manage-Cookies-In-Brave-
Privacy Policy Update: June 14, 2024


Your comfort above all
This is our top priority . At Rue des Lilas, we are convinced that lingerie should allow those who wear it to feel comfortable all day long.
For this, we choose soft and certified fabrics , such as recycled tulle and organic cotton, for optimal comfort . Our models adapt to your body shape thanks to adjustments at the straps, back and hips. Because your body evolves, your lingerie must follow. And not the other way around!


A brand for all of you
Because every body is unique, our lingerie is designed to fit everyone, regardless of age or size. We believe that underwear has a real role to play in self-confidence and feeling good about yourself.
This is why we are committed to representing the diversity of body shapes in our collections and in our advertising campaigns. To promote a serene, diverse and positive body image. Because our muses are YOU .


A transparent brand
At Rue des Lilas, we play with our cards on the table.
Manufacturing, materials, prices, choice of our partners… We tell you everything . We also share the behind the scenes of the brand and our challenges, because creating responsible lingerie is a real commitment. Our goal? To encourage more ethical and conscious fashion. And of course your opinion matters a lot to us. We want to co-create with you, to best meet your expectations and needs. Your feedback and suggestions are valuable and help us improve.
Rue des Lilas is a brand created for you and with you.