Our commitments


Your comfort above all
This is our top priority . At Rue des Lilas, we are convinced that lingerie should allow those who wear it to feel comfortable all day long.
For this, we choose soft and certified fabrics , such as recycled tulle and organic cotton, for optimal comfort . Our models adapt to your body shape thanks to adjustments at the straps, back and hips. Because your body evolves, your lingerie must follow. And not the other way around!


A brand for all of you
Because every body is unique, our lingerie is designed to fit everyone, regardless of age or size. We believe that underwear has a real role to play in self-confidence and feeling good about yourself.
This is why we are committed to representing the diversity of body shapes in our collections and in our advertising campaigns. To promote a serene, diverse and positive body image. Because our muses are YOU .


A transparent brand
At Rue des Lilas, we play with our cards on the table.
Manufacturing, materials, prices, choice of our partners… We tell you everything . We also share the behind the scenes of the brand and our challenges, because creating responsible lingerie is a real commitment. Our goal? To encourage more ethical and conscious fashion. And of course your opinion matters a lot to us. We want to co-create with you, to best meet your expectations and needs. Your feedback and suggestions are valuable and help us improve.
Rue des Lilas is a brand created for you and with you.